Tanning specials can be defined as special offers launched by tanning providers so as to attract prospective customers. Tanning specials can take many forms because each provider is free to establish the offer according to his own rules and criteria. In other words, tanning specials are influenced by an endless array of factors, which, in the end, determine suppliers and retailers to set their own standards and criteria. We all enjoy special offers and discounts and this fact is a general principle and does not comprise tanning specials only.
Nevertheless, as in any other business, tanning specials are considerably impacted by activity domain’s particularities. Thus, tanning specials are regularly released at the end of summer seasons or throughout cold seasons when most of customers are no longer interested in such procedures. Tanning specials are very frequent for all tanning methods that have been recently outclassed by brand new tanning techniques and more and more customers start to lose their interest in old devices. The same tanning specials strategy is implemented the moment when recently purchased innovative solutions do not raise interest or attention and, in consequence, tanning salons managers are on the verge of putting their business at risk.
Tanning specials rely on thorough interpretation and analysis of sales figures and always follow an aggressive marketing and promotion strategy. It is crystal clear that all tanning specials, irrespective of they form, are meant to increase sales volume. Very often, this incentive system gets too risky and predicted or estimated impact in sales is below expectations.
Nevertheless, this practice is very common in beauty industry because tanning specials are associated with additional beauty solutions you might take advantage of. In essence, specials offers are available to customers who purchase two different formulas or procedures. Regardless of the message, tanning specials are discounts offered on very specific conditions all clients must fulfill. In general, tanning specials might be coupons or vouchers. A very popular technique explores socially tanning specials meaning that a discount is offered for one or more tanning sessions on the condition, you bring a friend with you.
This way, salons extend their category of clients. If you pay attention to tanning specials, you will notice that they include internal benefits. In other cases, you may take advance of special discounts for totally different services as there is a partnership between 2 different retailers. Such offers are negotiated and involve various business strategies meant to support both partners.
By now, we have detailed tanning specials launched by professional tanning salons or by beauty parlors. Such units cover 2 tanning methods (tanning beds and professional spraying systems). Yet, by tanning specials, we may also understand discounts offered for self tanning formulas. 50% discount is already a classic version. But, the common understanding o tanning specials refers to offers and discounts offered by professional tanning salons in order to increase sales volume for a specific period of time because tanning specials are temporary.